THE SMILEY® ICON

Live the power of a smile when you wear your sustainably produced Smiley tote shopping bag designed for LOQI by world-renowned graffiti artist and creative director Swedish André Saraiva - alter ego Mr. A. 

The Smiley® is the original good news brand since 1972 and thus celebrates 50th Anniversary this year. The Smiley® icon has become an integral part of popular culture gaining cult iconicity as a symbol for peace, happiness and activism.

André Saraiva was born in Uppsala, Sweden, but grew up in Paris where he began his lifelong passion for graffiti - a talent hat was later recognized by fashion brands like Chanel and Louis Vuitton.

André has designed a collection of original Smiley® works of art for LOQI available for collectors and other Smiley lovers in a limited edition.